


Thinking about buying or selling in Plantation Lakes? Here’s what’s happening in the neighborhood right now.
Over the past 30 days:
- Homes Sold: 4
- Average Sales Price: $836,125
- Average Days on Market: 91 days
- Current Active Listings: 12
- Pending Sales: 3
- Average Sold Price per Sq Ft: $240.36
Inventory is increasing, which means more of a buyer market in this community right now.
Current as of 09/15/2026 - Source: Coastal Carolina Multiple Listing Service (CCMLS)
Over the past 30 days, 4 homes sold in Plantation Lakes while 12 homes remain active and 3 homes are currently pending.
The average sales price came in at approximately $836,125, with homes averaging around 91 days on market before selling. The average sold price per square foot was $240.36.
Compared to the previous month:
Homes Sold: remained steady at 4
Active Listings: increased from 10 to 12
Pending Sales: decreased from 4 to 3
Average Sales Price: increased from $816,437 to $836,125
Average Days on Market: increased from 66 days to 91 days
Average Sold Price per Sq Ft: increased slightly from $238.99 to $240.36
These numbers show that inventory is beginning to increase again while buyer activity has softened somewhat. The number of active listings rose, pending sales declined, and homes took significantly longer to sell on average, increasing from 66 days on market to 91 days.
At the same time, values remained relatively strong. The average sales price increased to $836,125, and the average sold price per square foot edged higher to $240.36. This suggests buyers are still willing to pay strong prices for desirable homes, but they are taking more time and have more options to compare.
Overall, Plantation Lakes is currently leaning more toward a buyer-friendly market. With more active inventory, fewer pending sales, and longer marketing times, sellers are facing more competition for buyer attention. Thoughtful pricing, professional marketing, strong presentation, and positioning a home correctly against competing listings are increasingly important.
If you're curious how your specific home compares to the latest Plantation Lakes sales, request your custom Plantation Lakes home value report below.
Current as of September 15, 2026
Source: Coastal Carolina Multiple Listing Service (CCMLS)


Builder incentives can make new construction homes in Myrtle Beach more attractive to buyers, especially during changing market conditions. Many builders offer incentives to help move inventory, increase buyer demand, or compete with nearby communities.
However, understanding how these incentives actually work is important before deciding whether a new construction home is the right fit for your goals.
Brian Staub and Beach Properties Group have helped buyers navigate the Myrtle Beach new construction market for more than 20 years and continue to rank among the top-performing agents and teams in the Grand Strand based on both transaction volume and total sales production. Brian’s additional 17 years of experience as a home improvement contractor and new construction specialist gives buyers deeper insight into construction quality, builder practices, upgrade value, and long-term ownership considerations before purchasing.
If you're still comparing whether new construction or resale homes make more sense for your goals, start here:
👉 New Construction Homes in Myrtle Beach Article
If you'd like help comparing builder incentives before signing a contract, schedule a strategy consultation here:
https://booking.beachpropertiesgroup.com/schedule
Builder incentives are benefits or financial offers builders use to encourage buyers to purchase homes within a community.
Common incentives may include
closing cost assistance
interest rate buydowns
free upgrades
appliance packages
discounted lot premiums
reduced design center costs
These incentives can create meaningful savings depending on the builder and market conditions.
Because Beach Properties Group consistently ranks among the top-performing teams in the Myrtle Beach area by units and sales volume, buyers receive real-time insight into which builders are offering stronger value opportunities across the Grand Strand.
One of the most common builder incentives today involves mortgage rate buydowns.
Builders may offer
temporary rate buydowns
permanent interest rate reductions
lender-paid closing incentives
For example:
A builder may help reduce a buyer’s interest rate from 7% to 5.99% during the early years of the loan, potentially reducing monthly payments by several hundred dollars.
Understanding how these programs work helps buyers compare long-term affordability more accurately.
👉 Is Now a Good Time to Buy in Myrtle Beach
Builders often contribute toward buyer closing costs when buyers use preferred lenders or title companies.
Typical incentives may range between
$5,000 and $15,000+ depending on purchase price and financing structure.
Closing cost assistance can help buyers preserve cash reserves for
furniture
moving expenses
insurance setup
future maintenance
However, buyers should still compare the overall purchase structure carefully.
Many builders offer upgrade packages instead of direct price reductions.
Upgrade incentives may include
premium flooring
cabinet upgrades
countertop packages
screened porches
additional lighting
smart-home systems
Brian’s contractor and new construction background gives buyers additional insight into which upgrades may improve long-term resale flexibility and which upgrades are primarily cosmetic.
Certain homesites within new construction communities carry lot premiums based on
water views
wooded buffers
cul-de-sac positioning
golf course frontage
Builders sometimes reduce or eliminate these premiums to move inventory.
Understanding whether a lot premium creates long-term value helps buyers make smarter purchase decisions.
Because Brian Staub and Beach Properties Group remain among the top-producing teams in the Grand Strand market, buyers benefit from local insight into which locations may hold stronger long-term resale demand.
One of the biggest mistakes buyers make is focusing only on the incentive package without evaluating the total purchase structure.
A builder may offer
$15,000 in incentives
but increase base pricing elsewhere in the contract.
Buyers should compare
base home pricing
upgrade costs
interest rate structure
HOA fees
insurance exposure
future resale flexibility
before making decisions.
👉Cost of Living in Myrtle Beach
Even newly built homes near the coast may require
wind and hail coverage
flood insurance in some areas
higher deductibles for coastal exposure
Insurance costs vary significantly depending on elevation and location.
👉Hurricane Insurance in Myrtle Beach
Brian’s 17 years of contractor experience helps buyers evaluate drainage, roofing systems, and construction methods that may affect long-term insurance exposure and maintenance planning.
Builder contracts are written to protect the builder.
Having independent representation helps buyers evaluate
construction timelines
upgrade pricing
inspection recommendations
warranty expectations
future resale considerations
Many buyers do not realize the builder’s onsite representative works for the builder, not the buyer.
Because Beach Properties Group consistently ranks among the top teams in Myrtle Beach based on sales volume and units, buyers benefit from strong negotiation experience and local builder knowledge throughout the purchase process.
The Myrtle Beach area continues seeing strong new construction demand because of
population growth
retirement relocation
remote work flexibility
second-home demand
affordability compared with larger coastal markets
Popular new construction areas include
Carolina Forest
Conway
Little River
North Myrtle Beach
Murrells Inlet
👉 Neighborhoods First-Time Buyers Should Consider
Sometimes. Incentive structure depends on inventory levels and builder goals.
It depends on your financial goals and long-term plans.
Yes. Independent inspections remain important even with new construction.
Incentives often change depending on inventory levels and market conditions.
If you're considering purchasing a new construction home in Myrtle Beach and want help comparing builders, incentive packages, financing options, HOA structures, and long-term value before making a decision, the best next step is a strategy consultation.
Schedule your consultation here:
https://booking.beachpropertiesgroup.com/schedule
Brian Staub and Beach Properties Group continue to rank among the top-performing agents and teams in the Grand Strand based on both transaction volume and total sales production while helping buyers navigate the new construction process with confidence.
Brian Staub is a real estate agent in Myrtle Beach, South Carolina helping buyers and sellers make confident real estate decisions throughout the Grand Strand. Brian and Beach Properties Group are consistently recognized among the top-performing agents and teams in the area based on both units sold and total sales volume.
With more than 20 years of experience in the Myrtle Beach market and 17 years of general home improvement contractor and new construction expertise, Brian provides deeper insight when evaluating builder quality, estimating ownership costs, and identifying long-term value opportunities across new construction communities and resale homes.
Whether you're purchasing your first home, relocating from out of state, investing in rental property, downsizing into retirement, or preparing to sell your current home, Brian and Beach Properties Group provide practical guidance backed by decades of local experience.
Brian Staub
[email protected]
Beach Properties Group Keller Williams
601 21st Ave N, Myrtle Beach, SC 29577
(843) 385-6630
https://beachpropertiesgroup.com/
If you're either thinking about selling or already made the decision to sell your house, but you still have questions or concerns regarding the process, price or anything else - let me tell you:
You're in the right place.
This free seller seminar is giving you the exact step by step blueprint on everything you need so you can get clarity on everything A-Z and guide to you make the best decision in selling your home for top dollar.
You will learn about timelines and timing, marketing your home, pricing your home, negotiations, and so much more.
Take a look around and let us know how we can help you.


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Jeremy Jackson
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What Are Contingencies?
"When a buyer has made an offer on a home and the seller has accepted it but the final sale is contingent on certain criteria being met."
This criteria, or contingencies, typically fall under four major categories: appraisal, loan approval, inspections and reports & disclosures
Want a free Home Value Report?
Go to the next page to request a free home value report for your specific home.

As one of the top 10% of realtors in Myrtle Beach, Brian Staub, Team Leader of Beach Properties Group has sold over 650+ homes and over 140+ million in closed volume since entering the field in 2006.
As the Owner and Team Leader of Beach Properties Group, he has put together an unbeatable team whose primary focus and goals are to assure our clients are fully informed, and educated prior to selling or buying a property to minimize their risk and to maximize on their investments resulting in happy, satisfied, repeat clients and life long friends.
Originally Brian started out as a home improvement contractor and real estate investor himself. Brian’s love for the housing industry and serving others has followed him into his real estate business starting in 2006. He always remains ahead of the trend curve and constantly strives to improve and evolve him and his team to stay at the top of the industry.
Brian’s ultimate goal is serving and helping his clients, family, friends, fellow agents, and his community making a positive difference in any way he can.
He is very knowledgeable on what he is showing and answered all questions we asked. I would definitely recommend him if you need to buy or sell a property.
"for me especially as a first time home buyer I could not have asked for a better agent to have helped me through this process!"
He has also been the realtor for all 3 of my son's and there families. There is no one else that I would consider using to buy or sell a home.